What is really written in the stars? This week, Bumble launched weekly customized astrology content in the app, with astrologer Aliza Kelly taking on the task of helping you find a star-crossed soul mate.

Dubbed “Astrology Tuesdays,” Bumble users in the U.S. can navigate to the new astrology channel in the conversation screen in Bumble’s date mode. Weekly updates that give users content such as dating guides based on zodiac signs, relationship tips, what your astrological chart really means, exploring your Big Three: the Sun, Moon and rising, and more.

Plus, users who engage with astrology content will get free access to Bumble’s Zodiac Filter every Tuesday, allowing them to filter out people with zodiac signs that match them. do not hold

The company also told TechCrunch that there will be content around specific astrological events and how different star signs can navigate them, as well as an opportunity to get a personal compatibility reading from Eliza.

Brands have seized on astrology as an easy way to connect with consumers. The company’s partnership with an astrologer is Bumble’s effort to expand the dating and relationship experience.

Selby Drummond, Bumble’s chief brand officer, said in a statement, “As of May, 78 percent of active Bumble members in the U.S. adopted a ‘Zodiac’ badge on their profiles, which tells us a lot about who we are as a person.” Strong desire.Possible connections that come through astrology.

Over time, as members become more engaged, Bumble will explore “deeper features focused on compatibility,” the company revealed to TechCrunch.

However, while the new astrology content is trending, it is not really accurate when it comes to relationship compatibility.

In 2019, Bumble introduced zodiac badges so people can list their sun sign on their profile and filter matches based on whether they want to date confident Leos or compassionate Cancers.

When the feature was first launched, Allure’s resident astrologer Sophie St Thomas argued that Bumble seemed to be capitalizing on the interest in the phenomenon.

“It doesn’t improve the odds of finding someone you really connect with … to cross all the hurdles just because you had a date that left a bad taste in your mouth out of every 12 potential Due to the beautiful texture of the matches. Most of us are in a place where we could use more opportunities for love, not less, so let’s not write people off based on their sun sign,” Thomas wrote.

Despite critics, the company boasted that it has discontinued the Zodiac badges.

Bumble said adding your zodiac sign can increase your average number of monthly matches, according to its US data. In 2021, Astrologer was one of the most popular profile badges on Bumble globally, the company added.

However, skeptics – or atheists of astrology – took to Twitter to express their displeasure with Astrology Tuesday’s launch:

Astrology is a controversial topic, and while it may seem like fun and games to some, experts say making relationship decisions based solely on your sun sign is a bad move.

When the average person thinks about astrology, it is usually a super basic version. Your sun sign is a small facet of a more complex nail chart. In an interview with Vogue, certified astrologer Diana Brownstone said, “You should never rule out a romantic relationship with someone just because of their sun sign, moon sign, or ascendant—because they’re different from you.” The planets will be. It is a perfect science, and the more time you study it, the more quickly and accurately you can reach conclusions.

According to Eliza Kelly’s site, the famous astrologer, columnist and author has years of experience in astrology and has advised thousands of clients on their birth charts. Getting Kelly on board as Bumble’s resident astrologer could be the company’s attempt to educate members who may be misinformed about their zodiac signs.

All that to say, if you’ve been told that Geminis aren’t compatible with your sun sign, maybe talk to them first instead of ruling them out with a dating app filter.

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